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HomeArticle/ FeaturesAn Interface with Mr. Ashish P. Dhakan M.D. and CEO Prama Hikvision...

An Interface with Mr. Ashish P. Dhakan M.D. and CEO Prama Hikvision India Pvt. Ltd.

Hikvision InterviewQ. Hikvision has been the best brand in Security & Telecom Solutions, could you share with our readers the success mantra of this wonderful journey ?

Well, if you do things right, success will court you rather than you chasing the success.  Some of success mantras are : Commitment, Innovation, Dedication and Leadership.

Since inception in 2001, Hikvision has been highly committed to customers.

We have the world's largest R & D tem and state  of  the  art manufacturing facilities that enable our customers the benefit of the world-class security products and solutions.   

Furthermore, we regularly invest in R& D for product innovation, improvisation and improvement.

Dedicated staff, dynamic marketing team, excellent leadership, trustworthy partners and global presence are the other factors that contribute to our success.   

Q. What are the latest products launched by HIK Vision? Could you brief us about their usage & how is it going to benefit the Indian markets ?

Hikvision, the global leader in innovative video surveillance products and solutions, has won the CCTV Innovative Achievement category in the Detektor International Awards 2015 for its revolutionary DS-7600NI-E1/A All-in-One Security Terminal. We had launched in March 2015, the DS-7600NI-E1 CCTV /A Camera which looks like a simple monitor, but integrates

video recording, storage, and display in one compact unit. This product had won the coveted Detektor International Awards 2015 for the CCTV Innovative Achievement category.

The DS-7600NI-E1/A features a 22-inch surveillance-level LCD monitor, which offers maximum reliability with double the operational life span of traditional LCD units. As an All-in-One product, the unit also shares the functionalities of a Network Video Recorder. Accordingly, it supports up to 8 network camera connections at resolution levels up to 6MP for synchronized video preview and playback. It also supports optional display of HDMI /VGA /internal NVR video sources with resolution at up to 1920x1080P; VGA output is also available when connected to another monitor. In addition, the DS-7600NI-E1/A includes a USB port so that users can import any advertising video & audio file for playback.

In November this year we launched   a 4 in 1 Hikvision Quad Brid DVR (QBDVR). The QBDVR is an open technology that offers one single DVR that is compatible with 4 technologies   namely A analog, HDTV1, IP and AHD. It is a comprehensive one – stop solution for all security needs. As Quad Brid DVR is technology agnostic, it fits into Analog, HDTV1, IP and AHD cameras smoothly and subscribers can use them simultaneously.

The unique aspect in Hikvision's Quad Brid is that customers can keep their existing infrastructure undisturbed. They have to change only their DVR.

It salient features include Real Time HD Video Output at 1080 p/720p, Enhanced Video Quality Images Third Party Compatibility, Utmost Flexibility and Versatility. Hikvision's Quad Brid DVR is available in two models and both are having many useful features.

Q. How do you find the Security solutions market in India ? Name a single product where you hold the maximum market share in Indian markets ?

India's security solutions market is literally booming. As the nation expands in every sector from automobile to transportation and banking to Retail and Real Estate, security has attained a significance in all these segments. Therefore, I foresee the market is going to sizzle in the next five years with a CAGR over 25 %. The market size will cross USD 1 billion in a couple of years. 

Among a range of security products and solutions, our CCTV Surveillance Cameras garner a lion's share in the Indian market.  

Q. What are your market expectations with regards to the new product launches from the Indian Region ?

We feel that when we have truly innovative affordably priced products backed by quality, durability and customer service we are bound to succeed. All our new product launches heretofore met with these essential criteria nay expectations of the end- user in the Indian Region giving us huge success.           

Q. Brief us about your Global presence & outreach ?

Headquartered in Hangzhou, Zhejiang province in South Eastern China, Hikvision  has branches 31 branches in China and overseas regional branches in fifteen countries such as The USA, Canada, Brazil, The UK, The Netherlands, France, Italy, Poland, Russia, The UAE, India, South Africa, Singapore, South Korea and Australia. Besides these Hikvision has presence in over 100 countries and territories across the globe. We have more than 30,000 partners all over the world to have a real global outreach.

Q. Could you tell me how do you like the IFSEC in India? What response are you expecting from visitors & valuable exhibitors ?

Well. We have been participating in IFSEC every year. It has helped us to showcase our state-of-the-art security products, launch new products, meet industry leaders, gain new business, and engage directly with our end-users.

We have been receiving tremendous response from the visitors and valuable exhibitors each year and we hope to get the same if not more this year.

Q. Any special message for our Readers & Budding or rising up start-up Security Data Storage Solution / IP Surveillances companies ?

Yes.  Security especially electronic security is going to play an important role in India in the coming years. My message is stay focused and relentlessly pursue your goal irrespective of initial success or setbacks.  Give top priority to quality, innovation and customer service and you will achieve success in the near future. But don't be contended with mere success. Go beyond that and strive for establishing a permanent image and reputation so that brand loyalty is steadily built over the years.

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