Liberty Shoes has always believed in Customer satisfaction as its Credo and hence Customers take centre stage in whatever it does. The concept of customer satisfaction ,profit and loyalty are important. For this reason the Institutional Sales team invests its time and energy in three key initiatives.
In a competitive market place where there are businesses that compete for customers, customers satisfaction can often be seen as a key differentiator and therefore it has increasingly become a key element of business strategy. Customer satisfaction rating and feedback has had powerful effects. The team at Liberty always focuses on fulfilling the customer expectation through its Footwear in the best possible way. The Warrior Feedback form is a key element developed to get feedback and improve the customer satisfaction. This Feedback form is inserted in all Footwear variants of the Warrior brand in both Hindi and English language. The customers are incentivised for sharing feedback by giving them gifts are their doorstep. The Feedback form can be sent through email or through a prepaid postal service. The initiative has been a very successful marketing tool.
