ASSA ABLOY, the global leader in access solutions, have announced a comprehensive refresh of its brand identity, including updated colors, design elements and tone of voice. This evolution aims to present ASSA ABLOY with its global presence and local brands in a more unified and recognizable way, making it truly global and uniquely local.
The changes stem from and are directly shaped by customer feedback and extensive conversations with markets from all over the globe, who expressed their appreciation for ASSA ABLOY’s global expertise paired with localized service. Respondents sought greater transparency in how the company communicates its identity and offerings, prompting a redesign that emphasizes dynamic movement. This has been maintained as the core concept of access. Key updates include the introduction of the “Access Shape,” a shared visual motif, alongside a consistent blue palette applied across catalogues, digital platforms from websites to socials and exhibitions for seamless brand navigation. While the visual language is modernizing to meet digital demands and future opportunities, ASSA ABLOY aims to maintain their core vision of empowering people to feel safe and secure in a more open world. The enduring values of Empowerment, Innovation and Integrity continue to be the guidelines for all operations, ensuring the refresh strengthens rather than alters ASSA ABLOY’s foundational promise.
This strategic update aims to position ASSA ABLOY to better serve evolving customer needs in the access control and security industry. For more details, visit www.assaabloy.com
About ASSA ABLOY
ASSA ABLOY is the global leader in access solutions, dedicated to helping people feel safer and more welcome through innovative door, entrance, time and attendance and access management products, systems and services.
With operations in more than 70 markets and over 250 strong local brands, we remain close to you and your needs. To reflect this, most local brands will now show a clearer link to ASSA ABLOY, either through a visible logo or a clear text reference.